RIGHT HERE). Note the flashy little purple dots on the flowers - they serve as neon lights to lure in pollinating insects.
Other than good looks, jewelweeds have edibility going for them. Try the ripe seeds sometime. They taste like walnuts. Just be sure and pop open the pod in your closed hand. The fruit are coiled under pressure, and when the pod bursts they'll go flying.
Note the bristly ripe fruit in the backdrop. The stiff hook-tipped hairs are for mammalian dispersal. Rabbits and other little animals have probably unwittingly carted untold billions of these tiny fruit around over the eons.